Dr. Michael Stefanone on the Psychopsychology of New Media Use

BUFFALO, N.Y. — In a new study published in the journal Cyberpsychology, Behavior and Social Networking, University at Buffalo researcher Michael A. Stefanone, PhD, and colleagues found that females who base their self worth on their appearance tend to share more photos online and maintain larger networks on online social networking sites.

He says the results suggest that females identify more strongly with their image and appearance, and use Facebook as a platform to compete for attention.

Stefanone describes the study results in this video interview

UB Research: Why Some Women Share Lots of Photos on Facebook

Uploaded by     on Mar  4, 2011

Read more about the study here: http://www.buffalo.edu/news/12339

or listen to Dr. Michael Stefanone here.


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One thought on “Dr. Michael Stefanone on the Psychopsychology of New Media Use

  1. I want to thank Dr. Stefanone for this interesting study. No doubt that the social media, primarily Facebook and Youtube are great outlets for anyone to be a Star in their own show. No doubt that women desire to see and be seen, but for them, I think it’s also about competition, it;s just more subtle.
    As someone who has spent much time with young children, it never amazes me how many adults are stuck in the 2-5 year old, “Lookee -me-me-me”.Others are just in it for the fun of sharing. Sharing includes others, Lookee-me is all about Me. As long as we continue to teach and preach, All About Me, there will be no end to the vanity.

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